![]() |
|
« How Much Are You | Main | It's A Cruel, Cruel » Good Whores Don't Come
June 30, 2004
Good Whores Don't Come Cheap
That question was more of a, "What is your time worth?" or "What are your talents worth?" I took a call from a potential client who wanted to know what I could do for a small dinner party of 30 people. Her budget? I want to keep the cost about $4.00 per person. Now, as much as I wanted to say, Is this a prank call?", I actually carried the conversation through. After the day I had yesterday, I knew it could not get much worse.
"Well, I was hoping for a small dinner, nothing fancy, and when I added up what the groceries would cost me, I came up with roughly $120, so that is my budget." "That is your budget?" "Yes, that is my budget." "So, what you are saying to me is that you want me to go buy $120 worth of food, prep it, prepare it, serve it to you, and clean it up all for the cost of the food." "Right." "So, basically you want me to do it for nothing." "No, I told you I had $120." "Right, but that will cover the cost of the food." "Exactly." "But what about my costs?" "What do you mean?" "I have to buy the food, prep it, prepare it, serve it to you, and clean it up, but I don't get paid for my time." "Yes you do." "How?" "I give you $120." "That will pay for the food, not my time, not my services - that $120 won't pay for me."
"But your a caterer." "Right - I am, indeed." "You make food for people, and people pay you for the food." "No, people pay me for the food AND my services - my time and work." "Well, how much is your time and work worth?" This was the magical question. So I asked her, "Have you ever bought a pair of shoes?" "Well, of course!" "Ok, and say you paid $100 for those shoes. How much do you think they actually cost to make?" "Well, I would guess about $15 - $20, but I don't know." "Ok, so where does the other $80 go?" "Well to manufacturing costs, labor, taxes..." "Ok, so that is exactly why your $120 worth of groceries will cost you a lot more than $120." "But you make food - and how can you mark up the cost of food?" "Because catering, just like shoe manufacturing, is a business. I have manufacturing costs, labor costs, taxes to pay - and I also have to make a living." "Oh." This was her first time calling a caterer. She was very nice on the phone - albeit dumb as a post - but she sincerely thought that caterers just worked for the cost of food. She clearly could not wrap her mind around the idea that it was a business like anything else.
I have worked very hard to get where I am and I plan to continue to work even harder to make it grow. And I won't stop working hard until I stop being The Food Whore. It's no different than any other profession such as car mechanic or custom home builder or landscaper. People who are good at what they do - who work hard for their craft - are worth every dime. In this case, this particular woman was innocent in her inquisitions, but there are plenty out there who think, "How hard is it to make fabulous food and put it on a plate?". Some people only see the end result and can't see why it costs so much to eat so good - on someone else's time. (They are basically just cheap bastards, but I am trying to say it politely) What people don't see is the hours of planning, mapping, meeting the clients, running all over the county for specific items, staging - none of it. For instance, just tonight I spent an hour making a spreadsheet of quantities and costs for that monumental trick I have next week. You know, the one with 425 guests and counting? (By the way, I am supposed to dress pretty and meet the shrimp boat captain tomorrow night...) And that's just the beginning. Next comes the task of ordering, scheduling and mapping. Then comes the actual task of the food - making sure it all gets delivered on time. Running for specialty items. Prepping, storing and holding. Then comes the actual set-up, service, clean-up, take down, loading and unloading. It's not magic. It's hard work - hard work that I love. Hard work that I am good at. Hard work that I deserve to be paid well for. I am not a Cheap Whore. Posted by Foodwhore at June 30, 2004 12:12 AM
|